Tendulkar promote IDBI’s #KeepMoving fitness campaign

Sachin Tendulkar is the face of IDBI Federal Life Insurance’s #KeepMoving fitness campaign. The private sector insurance brand has also released several videos with its brand ambassador and cricket icon Tendulkar for the campaign aimed at redefining the idea of fitness for India.

The movement aims to spread the message of a healthy lifestyle. The campaign conceptualised by L&K Saatchi & Saatchi highlights the importance of both physical and financial fitness.

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